Writing
Long-form posts on marketplaces, agency operations, and the gap between marketing and engineering.
I publish on LinkedIn first. The best ones end up here, with more space and fewer constraints.
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The omnichannel argument: why brands shouldn't have four agencies
Most consumer brands run three or four agencies in parallel. The math doesn't add up. The fix is structural.
· 6 min -
I came to marketing through engineering, because I wanted to see the math
Why an engineer ends up running an Amazon agency, and what most account managers miss.
· 5 min -
Most agency reports are designed to hide things
Monthly agency reports are sales documents disguised as performance data. The fix is structural.
· 6 min